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Visibility ! If you want you articles to be read, you have to attract people, and, in some other work, do marketing. Images are the first good way to do that. Chose the right image (a square is preferable) and use it in the logo field. Chose also a title with punch, and short enough. You will find some help on the right column when you create an article. Each field has its own help. Very useful Add images in your articles, one or two, and don't write too long articles.If you have to, you should split in 2 or 3 different articles, and when done, make a link of each one on all, like a previous/next, or part 1, part 2...